Fashion

Studio F

Overview

STF Group is a company with its main headquarters located in the city of Cali, Colombia, dedicated to the manufacture and commercialization of women’s clothing and currently venturing into the men’s market. Its brands ELA, STF, Topo One and STF Man, are recognized in the Colombian, Mexican and Latin American markets.

Studio F is the Colombian brand that applies the latest fashion trends in clothing designed especially for the silhouette of the Latin woman, sophisticated and stylish. Its mission is to highlight the beauty of women, providing the best fashion alternative and generating a unique shopping experience, with innovative products that make them feel good, stand out in any occasion of use and reflect all the femininity and sensuality in their look.

Challenges

Suministro

Demanda

Operaciones

Mercado

Finanzas

Consumidores

Clientes

Supply planning processes not supported by technology

Excel Hell

Planning model not approved in the business

Subjective priority management system

Variability in demand

Reduced delivery times

High level of stockouts and size imbalance at points of sale

High complexity

Increase in product variety

Misalignment in the manufacturing strategy (MTO/MTS)

High demand for innovation and new portfolio

Opening of new points of sale and distribution channels

Growth in portfolio size

Increase in working capital

Imbalances in the inventory mix

Obsolete inventory

Results

Inventory reduction of 18%.
Decrease in stockouts in stores.
Decrease in transfers between stores.
Improved supply chain synchronization.
Speed of store replenishment analysis from days to hours.
The focus on analysis has allowed planners to focus on critical issues faster.
The speed of analysis at key moments such as December has helped to react to market changes.
It has helped to review the portfolio in an agile way.

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